Hi, I'm YU TZu
8+ YEARS EXPERIENCE
PRODUCT DESIGNER
" If you don't fail now and again, it's a sign you're playing it safe. " - ​Woody Allen
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Currently, I'm working at LINE Corporation which mainly provides message app and a wide range of mobile-first services.
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As a designer, I am not only has the passion for human-centered design and problem-solving, but my curiosity also constantly drives me forward. I also believe that putting people first and be creative throughout the entire design process are the key to deal with the problems.
WORK.
FEATURED WORK
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Experience.
Dec., 2018 - Present
LINE Corp
Senior User Experience Designer
Responsible for the following products:
• LINE TAXI
• LINE SPOT
• LINE TRAVEL
Mar.-Nov., 2018
Mamilove
Senior Product Designer
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• Lead SCM (Supplier Content Management system) project
• Design SCM UI/UX from scratch. Launched in 2 months and utilized by over 400 suppliers.
• Optimize and redesign the checkout flow
• Conduct A/B test to evaluate the checkout CVR
2016-2017
KKSTREAM
User Experience Designer
2015-2016
KKBOX
User Experience Designer
VideoPass 1.3 million subscribers (KDDI)
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Cross-platforms design experience
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Integrate B2B customer's business strategy, goal and user needs to product's ideation
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Work closely with the product managers (Taiwan and Japan), and developers
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Deliver wireframe, flow, and interactive mockup
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Establish Design System for VidesoPass
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Conduct user journey map , usability test and A/B testing
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Experience in the scrum and agile development process
2014-2015
TPV Technology Limited
Interaction Designer
VideoPass 1.3 million subscribers (KDDI)
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Design cross-platform video streaming product
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Integrate B2B customer's business strategy, goal and user needs to product's ideation
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Deliver the UI design and interactive mockup
Work closely with the product managers (Taiwan and Japan), and developers
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Experience in the scrum and agile development process
2012-2014
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Responsible for China region Philips Android TV Product design
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Plan for China and Latin America region AOC branding strategy and product design​
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Align and communicated with global team cross-European HQ and China team​
Compal Electronics Inc.
Interaction Designer
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Define and plan APP behavioral flow spec that runs on Android and Windows and ranges Mobile, PC, Wearable and smart TV devices.​
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Participate and execute user research of usability test
2010-2012
NTUT
Research Assistant at User Experience and Interface Design Lab
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Digital reading User Experience research
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A Study of Multi-touch E-learning Game Interface Design for Children with Autism User research
Apr.-Aug., 2008
INDIS, Guatemala
Designer
Participate a project that aimed to work with aboriginal artisans from San Juan Cotzal, Guatemala in Central America and developed new textile products with oriental design thinking
2007-2008