Video Streaming App
An OTT service focused on Southeast Asia marketplace provides both online and offline TV show and movie streaming service in Myanmar.
Our product mission is to meet local user’s needs in the first place and then expand to cover the Southeast Asia market.
What's my role
We are a scrum development team and my responsibilities are to :
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Identify customer’s business goals with the product owner
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Clarify the video content strategy and technical restriction
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Deliver product specifications and UI design to developers
What we found through the user journey map
We started with a question : How can we drive the product successfully in the Burmese market ? In that sense, we created the user journey map to organize business goals and the user's goals to understand what our opportunities and problems are and what design solutions we can provide.
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• Hassle free registration process
• Attractive content to fit local user's preferences
• Flexible subscription plan: daily, weekly, and/or monthly payment method
• Easy-to-use onboard experience for first-time users
• Provide both an online and offline streaming video experience, so users can watch videos offline if the network is unstable
The design direction we focus on
Based on the outcome of the user journey map, we came up with two directions that the product would be focused on and delivered solid design solutions in the alpha version.
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Provide content-first distribution
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Provide an offline video watching experience
Plan wireframe and flow
Home page, detail view, collections and error handling
Create visual style
Moodboard, color palette and icon family
Build mockup and interactive prototype
In order to effectively communicate with developers, the interactive prototype played a crucial role along with our development process.
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